If you are into email marketing and need to send mails to a large number of recipients then AMS Enterprise is a must for you. It will help you to create a mailing list, help you to compose personalized or proposal messages, send out personalized messages faster and finally help you evaluate instantly. It gives you an analysis of how effective your advertising campaign was. This program has automatic subscribing or unsubscribing from the user’s mailing list, a message editor which supports tables, hyperlinks, images, etc, supports all message types and encodings. It also has support for composing personalized messages, information about message readings and how many links in the message were clicked, high speed and multi threaded message delivery. It has the mail scheduler which runs your mail campaigns according to a schedule, has the feature which allows the user to run more than one email campaign simultaneously, has the capability to import addresses from the user’s outlook express address book, from text and .CSV files, etc and it has a list manager and much more. So, email advertising is more effective if you have this program.